I find this video really interesting and mainly the way it was done with the mise en scene. Location and scene wise its something very different and is constantly using some of goodwins theory through voyeurism. There is also a constant link between the lyrics and the visuals which is different because the type of people they have used in the song is not what i was expecting from the song when i originally heard it. I think this can give me some good advise for my own music video and that is that i can do something completely different and unexpected and it will still work if you still relate it to the lyrics. What i really find different about this video is that is one long shot that starts off looking like a photo.
As you can see from the photo the whole idea of the video is that it constantly zooms and and back into a different scene or part of the song. There are almost little actions going on between everyone and they all link to the song and what is being sang at that moment. The location is contrasting to the people that are in the image, the people you see are all quite rough and people you would expect to see in such an ornate building. The space/ room also looks empty but i think this is linking to the song because it is about space and living and when the camera does zoom out to show everyone they do look very small in comparison. The costume also goes along with the rough feel with the boy's wearing stereo typical baggy trousers and lots of gold jewelry and the girls wearing things that are short and tight. This again is contrasting with their surroundings. The music video is also using some of Goodwins theory by using voyeurism and having the image mirror the lyrics, from the picture below the line is 'i'm sniffing' and as you can see the man is clearly sniffing. But like i was talking about before its happening in a way to carry on with the 'street feel'. The picture above is showing the voyeurism and what i find interesting about this is how the 'street' person is saying some of the lyrics 'i'm spinning' and he isn't even part of the band. I think for my own video i could do something contradictory, but i don't think it will work that well with either of the songs i might want to do. It would also be hard for me to do a certain location but i like the lighting/ coloring its a bit like a sepia/instagram tone which i think i could use in parts of my video.
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